Invest In Dream Pals.

Dream Pals offers a gender-neutral plush and nightlight bundle designed to soothe children ages 3 to 12 at bedtime. By integrating ASMR soundscapes and gentle LED lighting into a cozy plush companion, we deliver a unique, screen-free routine that reassures both kids and parents.









Why Now?

Bedtime has become chaotic. Screens, stimulation, and noisy toys leave kids wired and parents drained. Families need calm, not distraction, but the market lacks simple, sensory first solutions that truly soothe.

1Screen-Time Overload

70%+ of U.S. parents worry about screen addiction in young kids. Theres growing demand for screen-free solutions — especially at bedtime.

2Rising Sleep Anxiety

Post-COVID, more children struggle with restlessness and nighttime stress. Parents want calm, tactile routines backed by sensory cues like ASMR.

3Perfect Market Conditions

With low-cost tech, DTC tools, and Amazon-ready distribution, its the ideal time to launch emotionally intelligent products like Dream Pals.

Business Model Canvas

Key Partners

  • Plush/toy manufacturers
  • Retail distributors (Amazon, Target, etc.)
  • Mom-Influencers
  • Child psychologists
  • Electronics producers

Key Activities

  • Product design & testing
  • Manufacturing & assembly
  • Licensing sound content
  • Branding & marketing

Key Resources

  • Intellectual property (characters & audio)
  • Manufacturing equipment
  • Website & customer service team

Value Proposition

  • Soothing, screen-free bedtime experience
  • Encourages imagination and sensory engagement
  • Gender-neutral, room-decor friendly design
  • Plug-and-play ease of use

Customer Relationship

  • Trust-based brand identity
  • Friendly, informative online presence
  • Warranty & dedicated support

Channels

  • In-store Retailers
  • Online marketplace
  • Company website & e-commerce
  • Kid-focused ad networks

Customer Segments

  • Parents of children ages 3–12
  • Children ages 3–12
  • Gift shoppers (family & friends)
  • Educators & child therapists
  • Retailers (toy stores)

Cost Structure

  • Fixed: Salaries, rent, software tools, IP licensing
  • Variable: Materials, labor, packaging, logistics, marketing

Revenue Stream

  • Bundle: Retail $29.99, Wholesale $15.00, Profit $7.50
  • Individual Plush: Retail $9.99, Wholesale $5.00, Profit $2.50
Dream Pals is a high-margin, IP-driven brand built to scale across DTC and retail through a defensible, multi-channel strategy.







Financial Pro Forma

Dream Pals
Year 1
Year 2
Bundle
$394,374.00
$410,148.96
Individual
$84,202.00
$87,570.08
Total Revenue
$478,576.00
$537,719.04
Production
$237,903.00
$247,419.00
Packaging
$21,031.50
$21,872.76
Cost of Revenue
$258,934.50
$291,291.88
Admin & Misc
$51,800.00
$52,000.00
Marketing / Ads
$59,624.10
$62,009.06
Operating Expenses
$111,424.10
$132,418.10
EBITDA
$108,467.40
$368,094.69
42,063 Units Sold / 62% Bundle
$14K Holiday Ad Spend / 21% Holiday Revenue

Projected Returns

By the end of Year 1, Dream Pals projects an EBITDA margin of 22.7%, delivering strong cash flow for reinvestment and early dividends for investors. Investors can expect a clear path to breakeven by month 10 and positive ROI thereafter.







Monthly Revenue Overview

Total Revenue for Year 1: $478,576.00; Year 2: $537,719.04






Get in Touch

Interested in learning more or reviewing full financial models? Reach out to our founding team.